MOOD, the Montessori Touch is a project based entirely in Chiaravalle and funded by Invitalia’s “Fondo Impresa Femminile” (Women’s Enterprise Fund) programme. Conceived and led by Roberta Manzotti, communications expert and visual designer, MOOD, the Montessori Touch is the result of years of dedication and commitment to promoting and exploring the figure of Maria Montessori, the famous educationalist from Chiaravalle known for her revolutionary educational method.
MOOD, the Montessori Touch is an e-commerce site that promotes Montessori thinking and design in an innovative and sustainable way, offering paper products such as notebooks, posters, calendars, postcards and diaries.
The contemporary approach is reflected in the design of the materials offered, which are already appreciated by institutions, organisations, educators, Montessori schools and others. The platform responds to the environmental challenges associated with shipping costs and physical distribution of products by also offering them in digital format, downloadable directly from the website, thus eliminating packaging, transport and shipping practices and significantly reducing environmental impact.
Mood is an ambitious project with an innovative approach, made possible thanks to the graphic, content and digital skills of Roberta Manzotti and her team of external professionals. Digital marketing strategies, the constant development of new products and the organisation of the platform promote Italian manufacturing and the green technological-digital revolution.
The site also achieves cultural objectives, drawing attention to Chiaravalle, Maria Montessori’s birthplace. The Montessori philosophy presented through MOOD paper stories has a strong positive impact on school tourism and among communities of enthusiasts and educators, who are encouraged to visit the city.
MOOD, the Montessori Touch is a project created entirely in Chiaravalle, in the province of Ancona, a stone’s throw from Maria Montessori’s birthplace, demonstrating how innovative projects and revolutionary ideas can contribute to and stimulate economic growth, local development, and the creation of opportunities and jobs. This is why Invitalia has financed it entirely.
